Ladies of Gent sample pages and spreads before and after inserting stickers.
So what is it like to try & establish yourself in a country where the sport is new? Questioning the advancement of women’s football in Europe (through lack of funding, poor support & discrimination) Gabie and Ward ask: how is the changing international profile of women’s football influencing Gent Ladies Club? Exploring the challenges of playing for a team, and country, where sheer love of the game is paramount… what does football mean to them?
Referencing the ‘retro’ Panini-style sticker books of their youth, the artists explored specific regional art and cultural references alongside a contemporary football environment. Inviting the book’s owner to cover up negative statements about women’s football and explore the cross-over of art and sport. Special stickers were also created that are for free-form use in the way that marks a club’s identity in european football culture – leaving your tribal mark.
Through the sales of the sticker book by KAA Gent Ladies, their program of age-group women’s football development will be supported by an arts intervention.
See also Ladies of Gent project page.
